Velvet men's trousers

These trousers are characterized by a velvety feel with a light "used look". The fabric is made from skin-friendly cotton, with a little elastane for a moderate stretch effect and shape retention. The trousers fasten with a button placket and button. Two slit pockets and two patch back pockets can hold small items for everyday wear.

Long ago, dockworkers in Genoa wore work clothes made of a strong cotton fabric dyed with indigo. Since Genoa belonged to France at the time, this went by the French name "Bleu de Gênes", which in English-speaking countries became "Blue Jeans". Against the backdrop of this history, the Blue de Gênes label was launched in Kolding, Denmark, in 2010. But Ole Madsen, the mastermind behind it, has long since gone beyond jeans. He manufactures authentic clothing from selected materials, whose timeless design literally endures the years. Production takes place almost exclusively in Europe, with Blue de Gênes working with small, family-run businesses that are each specialists in their field. Thus, the jeans come from northern Italy, some pants from Turkey and the shirts from Portugal.