Our Raw Denim clothing exhibits characteristics that jeans wearers are hardly familiar with today: The strong fabric originally comes from America in the early 1930s, when denim clothing was still used exclusively for work purposes. You can not only see this origin of our garments, you can also feel it: The Raw Denim is initially still very rough, almost board-like, but nestles to the body after some time of wear. In our assortment you will also find numerous garments made of "tamed" denim.

Jeans, i.e. pants made from denim, were born in 1873 in the Californian Gold Rush and from there began a worldwide triumphal march like hardly any other item of clothing. And no other pair of trousers has produced so many different fits, cuts and designs over the years as jeans. It is only a side note that their inventor, Levi Strauss, an emigrant from Bavaria, originally used brown canvas as the material for these hard-wearing pants. He soon replaced this with a strong, undyed cotton fabric, which he imported from France - more precisely from Nîmes, where denim gets its name from. As a trademark, he dyed the work pants made from it with indigo. In addition to gold diggers, workers, farmers and lumberjacks quickly took a liking to the robust and comfortable pants. The rest is history - which is worth taking a look at.

These early jeans were all tailored from raw denim, other processing stages did not yet exist. The fabric, dyed dark blue with indigo and treated neither chemically nor physically, was stiff, board-like hard and only became softer with use over time. Today, this original raw denim is experiencing its renaissance. Pants made from it are part of the high-end jeans sector, and enthusiasts talk about weavers like wine connoisseurs talk about top wineries. A renowned raw denim, such as that used by Tellason, comes from the White Oak Mill in North Carolina, for example, where it is traditionally woven on old shuttle looms. But even in the supreme discipline of raw denim, there are gradations.

If you want to get to the very top end, you have to turn your gaze to Japan. The magic word there is Kibata. It stands for a raw denim that is second to none. To understand this fabric in detail, you have to look back. Japan started weaving denim relatively late. But here, too, it became apparent that the Japanese are masters of perfection. Every step is carried by the greatest expertise and obsession with detail, nothing is left to chance, because the weaving of denim is considered an art in which no expense or effort should be spared. The yarns for the Kibata are ring-spun from the best (and most expensive) long staple cotton on the market. Ring-spun yarns have so-called slubs (roughly translated as thickenings). They give the subsequent fabric a distinctive structure, and industry experts agree:

However, if you are simply looking for high-quality raw denim, you can also find it elsewhere, for example in Turkey. Old shuttle looms can still be found there and the denim from there is used by Pike Brothers, for example. However, by far the majority of jeans produced today are not made from raw denim. They undergo many different processes during production that affect the feel, look and stretch of the fabric. Sometimes more, sometimes less chemistry is involved. The final step is always the wash, which generally uses a lot of water. The Hamburg label Goodsociety, on the other hand, washes its jeans without chlorine or other environmentally harmful substances. In state-of-the-art water treatment plants, the process water is largely collected, purified, recycled and continuously fed back into the production cycle. Energy and water consumption is thus kept as low as possible throughout the entire process.