Men's lace-up boot

Over-ankle shoe made of soft leather upper. The lacing runs through seven pairs of holes. A special feature of the fully leather-lined shoe is the grippy rubber outsole: it is made of old car tires.

Gigio and Daniele Gironacci decided in 1992 that they no longer wanted to make shoes in descended simplicity. Instead, they expanded their shoemaking business into a kind of laboratory for their profession. Since then, craftspeople, artists, and designers have come together in their workshop in the Marche region in central Italy to reinvent the shoemaking craft. The Gironaccis are convinced the creative exchange is the solution because merely well-made is much less than perfect.

By the way, the acronym Moma stands for “Midnight over my action”, which translates to “to take counsel with one’s pillow”. You find the corresponding guiding principle of artistically creative and at the same time well thought-out craftsmanship implemented in Moma’s workflow. Besides, the Gironaccis still set their hands to the manufacturing process. Accordingly, it is easy to spot all of this when coming across their precious commodities: Shoes by Moma are footwear with character.