Men's herringbone linen trousers

The light, summery fabric of these trousers has a distinctive herringbone texture. It is made from pure, organically grown linen. Linen is the material of choice here because it is durable, dirt-resistant, kind to the skin and cooling. The trousers have a loose cut, offering freedom of movement and comfort. They are fastened with a zipper and button, and there is a drawstring in the waistband that is invisible from the outside. The waistband itself is elasticated, which makes them more comfortable to wear. Two side pockets and two inset back pockets can hold small items for everyday use.

The owl in the logo of the Danish label Knowledge Cotton Apparel stands for wisdom and knowledge, two elements that are key to the company's history and brand philosophy. Back in 1969, Jørgen Mørup and his father founded a small textile company in the Danish town of Herning and already started to focus on the subject of sustainability. At the end of the 1980s, the two began making their garments from ecologically produced cotton, becoming Denmark's green pioneers, as it were. The next logical step in 2008 was the foundation of Knowledge Cotton Apparel, this time with son respectively grandson Mads as part of the team, a label that unites the company's heritage with a contemporary, sustainable corporate strategy. Today, Knowledge Cotton Apparel stands for casual, sporty menswear, usually made from GOTS-certified organic cotton or "Happy Sheep Wool". The label also works with recycled PET bottles, which it shreds, melts down and spins into yarn to make a durable, water-repellent fabric for jackets.