Dry shampoo

For light hair: with white clay and a creamy, powdery fragrance reminiscent of freshly washed laundry.

Years ago, nobody would have thought that dry shampoos would be back in vogue. Yet they are a practical thing, not only when traveling, but also in everyday life, for example when you just want to freshen up your hair. And for those who want to reduce hair washing to a minimum (the scalp will thank you) or at least increase the time between washes, dry shampoo is also a very useful helper. Finely distributed in the hair, the powder binds grease and dirt particles, which are then brushed out.

Puremetics produces the dry shampoo on the basis of corn starch and baking soda. The addition of essential oils gives it and therefore the hair a pleasantly fresh, natural fragrance. The light-colored powder is not a problem when used on blonde to brunette hair, but it can leave traces on dark hair. Puremetics has therefore developed special dry shampoos for light and dark hair. Cocoa and black clay are added to the latter, which not only condition the hair, but also ensure that the powder can work its magic invisibly and even intensify the dark color. It's easy to use: apply the dry shampoo to the palm of your hand, rub it in lightly and gently tousle through the greasy sections. Then brush through the hair. We recommend using a rather small amount at first (repeat the process if necessary) and washing your hands after use.

Plastic-free and zero waste are the main criteria according to which Puremetics not only produces soaps, dry shampoos and all other body care products. The Hanover-based start-up is also trying to make its own company structure as plastic-free as possible, step by step. And even if a 0% plastic culture is hardly possible, their goal is to save as much plastic, waste and carbon dioxide emissions as possible. Only when Puremetics is convinced that it has achieved the maximum is a product put into production. This means that only vegan ingredients are used, the products neither contain plastic nor are tested on animals, the packaging is reduced to a minimum and can also be reused, refilled or disposed of without hesitation. And to ensure that environmental and animal protection does not stop at your own front door, Puremetics supports many projects in this area.