After 25 years in the fast-paced world of fashion, Christiane Strobel has been able to focus on her central concern again with the founding of her label: giving fashion back its value. "Clothing should not be limited to a single season, but should be worn and appreciated for many years." Accordingly, the Cologne-based label produces fair fashion from natural materials, which easily outlasts short-lived trends thanks to its quality and timeless design. The collections, which are created as part of a social project in Morocco, mainly use GOTS-certified cotton and wool, which are produced and processed with consideration for the environment and the people involved in the processes. Transparency is guaranteed along the entire supply chain. Christiane Strobel's trademark is the back of each item of clothing with hand-embroidered triangles, the so-called "darts", some of which have traditional Fassi-style embroidery. This makes each item, whether trousers, dress, T-shirt or jacket, unique with the "signature" of the embroiderer and her name. Some models are adorned with special buttons made from recycled paper, which are elaborately handcrafted in Japan. They are so robust that even machine washing cannot harm them.

The collections are produced at Sitaara Couture and AlNour Textiles, two cooperating social enterprises in Marrakech. There, women with physical disabilities are employed who would have little or no chance of employment on the regular labor market. The working conditions there are exemplary - from fair pay and individual health benefits to a pleasant and equal working environment in which the female employees are challenged and encouraged in their personal and professional development. Not only are they trained, they also receive courses in reading, writing, basic arithmetic and IT basics. There is a daycare center and free meals - and the women are also transferred between the workplace and their homes. In short: Christiane Strobel pursues a corporate culture that some other employees in the clothing industry can only dream of.