Künzelsau in Hohenlohe was once a jeans stronghold until a major player in the industry ceased production there. Four friends, Christian Hampel, Guido Wetzels, Peter Bättig and Gerd Walz, have taken up this tradition again. In 2013, they founded the jeans manufacturer Blaumann, with the claim not to chase short-lived trends, but to produce durable goods. What began with pants has since been expanded to include shirts and vests - and denim has been joined by material classics such as corduroy. Compromising on materials, however, is still not an issue at Blaumann. The fabrics - genuine Japan denim and corduroy from a special German weaving mill - stand up to the highest demands. Ingredients such as yarns, buttons and leather labels also come from Germany. The workmanship is also beyond reproach. In this way, garments full of character are created, which they develop into a very personal companion through daily movement, wear and tear.